Verizon Innovation Center, San Francisco

Extending an innovation network

For Verizon's Innovation Center location in the heart of Silicon Valley, Gensler continued our work evolving their program, allowing more guests from across the globe to be fully immersed in the technologies that are moving the world forward.

A group of people in a room with a large screen.

A person presenting to a group of people.

A man and woman sitting at a table in a room with windows.

Challenge

After the success of the first Innovation Center at the Hub in Boston, Verizon wanted to extend the flexible storytelling and demo the model developed with Gensler. First up, adapt the elements of the experience for the unique market in the San Francisco Bay region.

Purpose

Verizon Innovation Center allows visitors to engage with Verizon’s solutions and learn how they influence customer experiences, business operations, and global culture. The Center inspires and empowers employees to collaborate and work in new ways, while reinforcing Verizon’s reputation as a trusted leader and technology partner.

Experience

This modular kit of parts has transformable workshop spaces for a wide range of immersive demos and industry verticals, as well as site-specific San Francisco storytelling and installations. The curated, customizable journey creates a truly networked experience-as-platform, reflecting the evolution of technology, partnerships, and business.